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While the technology we have access to has never been greater, the competition has also never been higher
Plus, there is no shortage of platforms where you could be investing your time. But in the end, it all comes back to your audience. Are you getting in front of them where they’re spending their time? Are you giving them what they want or need, at the right time? What matters to them? These are the questions we all need answers to – and these answers seemingly change every year. Here are the 3 important social media trends of 2020 that will matter most to marketers, brands and businesses in 2021.
TREND #1 Authentic Influencers + Crystal Clear Influencer Strategy
The key is in creating a crystal clear influencer strategy that thoughtfully integrates with your overall marketing strategy, establishing a thorough influencer vetting process and providing a brief that clearly outlines your brand’s goals and content guidelines while still allowing micro-influencers to direct the narrative in a way that feels authentic to their audience.
TREND #2 Get Creative: Stop Being Boring!
Boring brands are everywhere, with their boring social media content.Nobody cares about your ads unless you have shown your worth by providing quality - creative consumable content. Put yourself in the place as a visitors and think about what would you want to see and interact with- most importantly, constantly!
TREND #3 Re-Envisioned Stories
Smart brands/businesses would do well to ensure they have a solid Stories strategy for 2020 with structured images, micro-videos, and content that audiences value. Stories are a perfect way to get the attention, for a few valuable seconds, of an audience that loves authentic creative content. Stories are a great way to add a touch of humanity to your social media using emojis, videos, and stickers.